Social Media

Social is a measurement of a client’s social media efforts across single or multiple platforms (e.g., Facebook, Twitter, etc.).

Why Use It?

Social can help you gain valuable, deeper insights into your social media audience. These insights can help you:

• Understand your social media audience by aggregate and type.
• Quantify the impact that your social media has on key behaviors.
• Prioritize improvements that can increase the likelihood of achieving desired behaviors by participants.
• Discover how your social media audience want to interact with you.

Target Audience

• Social Media Content Managers
• Marketing Managers
• Contact Center Directors/Managers

Common CQs

• How often do you visit one of the social media types?
• How do you typically access your social media accounts?
• How did you first become aware of this social media channel?
• Demographics
• Psychographics

Common CPPs

We are not able to capture CPPs for Social.

For more info on CPPs as well as a list of our default CPPs, please click here.

Deployment Options

Standard/Best Practice

• Static URL
• bit.ly or other shortened URL

Complementary Touchpoints

The following touchpoints, when paired with Social, have been shown to enhance the breadth, width, and scope of the solution ForeSee offers:

• CRM
• Employee Experience
• Loyalty
• Web/Mobile

General Information

• Must have a current Web or Mobile measurement in place.
• URL link placement subject to each social media channel’s rules about where third party content can be posted.
• URL link can be posted as many times as desired.
• Because these measures are deployed through static, opt-in links, we are not able to capture any CPPs.