Usage patterns are represented in a Heatmap consisting of a colored indication of most intense/frequent (red) through least intense/frequent (blue). This displays as an overlay on the individual session so you can visually analyze individual sessions in context of other sessions.
Using the Mouse Movement heat map to display color coded areas where movement is prevalent, you notice a visitor moves the mouse back and forth between two features. The Heatmap indicates that this behavior is common since the area between the two feature is red. You may decide to clarify the differences between the two in order to help visitors make their choice. Conversely, if the Heatmap does not identify this area as a hot spot, you may conclude that the individual's behavior is unique and decide the features need no additional clarification.
More on Heat Maps
Heatmaps can be generated from the Heatmap tab of the Web Based Player. The generation of the Heatmap is done on demand at the time of the request. As Heatmaps incorporate a specific set of users based on your date range, filter criteria or both it is important to note that generating a Heatmap can take several seconds to complete. All maps are generated off of actual interactions on each page and do not incorporate time into the mapping. The following types of Heatmaps are available:
Clicks - This Heatmap is available for desktop devices to highlight the areas of a page, or pages, where the aggregate respondents have clicked on. The total number of respondents included in a Heatmap is displayed below the playback speed setting. Each map has a top end limit of 250 maximum respondents that are considered when generating the Heatmap. You can also show or hide the page URL during playback.
Touches - This Heatmap is available for touch-screen devices only and defines where the aggregate respondents touches each page.
Page Scroll - This Heatmap displays what part of a page was in view most frequently for the aggregate respondents. Each portion of the page that is in view during a given session is captured to generate the scroll map indicating the most viewed areas.
Mouse Movement - This Heatmap is available for desktop devices to illustrate the mouse movement of the aggregate respondents on a given page. As the mouse travels across the page, the “X” and “Y” (up/down and side to side) is recorded to generate the heaviest travel pattern areas.
Heat Map Options
By default, all Heatmap types are based on all responses for the selected date range and any URL parameters are ignored, or truncated. You can apply URL parameters and any filters you may have in the left pane by selecting the following options:
Include all URL parameters - Use the full URL parameter option to only generate Heatmaps that are of a specific page verses a higher level page or master template page.
Include respondent filters - Generate a Heatmap based on Filters listed in the left pane.
